Vauxhall Motors
I worked on and ran Vauxhall for years, first at DLKW then McCann. It’s a lovely old British brand with good honest cars that just need a bit of, well, oomph, adding. I co-created and led this long-running UK and pan-European campaign for the Corsa, which featured an unlikely bunch of urbanites who embodied the spirit of the fun, city car - The C’mons.
Further down is my favourite Vauxhall campaign I created at McCann, for the Vauxhall Adam. Good old-fashioned high impact Outdoor.
Can you imagine a client these days brave enough to buy a couple of viral films aimed at late teens with zero mention of brand or product and one set in a public urinal and the other about a penis extension? Me either.
And the Vauxhall Adam launch campaign. The Adam was Vauxhall’s most bespoke car ever. You could design your own new car online to a level never before offered. This ran in Outdoor, Print and Interactive Digital. Here are the 3 hero posters,
