Admiral

It’s one thing putting new advertising into the world, but it’s quite another when you get to put a new world into advertising. Admiral Insurance wanted a new integrated campaign and a whole new Admiral character to front it. I won the pitch and led the creation and development of this lovely campaign across all media which is still running five years on. Introducing Admiral Annie, and her trusty sidekick Alfie, sorting quotidian calamities big and small for the residents of their quaint seaside town, Admouth. Here’s some of the animation.