Electoral Commission

I’ve done a huge amount of public service advertising, working loads for the COI (now CCS). It’s some of the most rewarding stuff to work on, because the creativity can make a real difference. Most recently, I led and won this pitch for the independent UK elections arbitrator, the Electoral Commission. The brief? Let people know they now need to take I.D every time they go to vote. All too easy to forget, unless you have a big reminder, like in this hugely successful and effective campaign that ran on TV, Outdoor, Digital, Social, Radio and in Print.