Egypt Tourism Authority
I led and won this global pitch for revamping world tourists’ perceptions about Egypt as a holiday destination. It’s just a hot place full of ancient stuff where maybe you go one day before you die, right? Wrong. It couldn’t be more full of life. A global, integrated campaign rolled out, led by this brand film underpinned by a strong endline.
And here’s just a taster of some of the iconic design we developed to continue shattering perceptions of Egypt as a place full only of dusty antiquity and sandy expanses.
