Qatar Airways
I led the global pitch for the Skytrax World’s Best Airline, in 2020. We were appointed lead global Strategic and Creative agency, a highly lucrative win. Nearly four years on, we remain the lead agency and I run the account creatively, recently having landed the worldwide Social account too. A few highlights here, starting with our 2024/5 Global Brand Campaign, Burgundy Dream, currently shortlisted for a couple of Webbys.
Our 3 minute film, a heartwarming story about how far a dream can take you, redefines how a brand film can behave. At the end of the film you’re prompted to put yourself in the action, thanks to world-first, cutting edge, face-swap AI tech.
Perfect for the brand who’ve become the world’s best airline by placing their customers at the centre of it all.
First, the case film.
An example of our short teaser trailers on Social…
The full 3 minute brand film…
And the idea summary board. You can use the QR code to put yourself in the film…
After the launch of our brand campaign we kept innovating, creating and launching Qatar Airways’ first ever AI cabin crew member, Sama. You can follow her (around the world) on Insta @SamaOnTheMove
Before Burgundy Dream, this was the first brand campaign we made, led by this global film that showed how Qatar Airways rolls out a world-class welcome, wherever you go.
Here’s a small selection of our premium Print / KVs.
And an Insta Reel example of the huge amounts of Social.
The beautiful airline meets the beautiful game. I led the integrated global campaign for Qatar Airways hosting and sponsoring the FIFA World Cup 2022, kicked off by this film for TV and Social, set to a classic Queen track.
I also head up all the global creative for Qatar Airways’ sponsorship of Formula One. Here’s one of many things from the integrated campaign platform we’ve created, ‘Driven To Perfection’. A short social film, the one we created to launch the sponsorship, with a nice bit of branded CGI.
Oh, and a plane. We painted a plane.
