Google x Motability presents… GoAbility

This won four Cannes Lions and a billion hearts. That’s how many people on the planet have reduced mobility. Yet do a route search on Google Maps... You have options for Driving, Walking, Public Transport, Cycling; but there’s none for a Wheelchair or Disability Scooter user? In this mobile-led campaign we paired Google with Motability to do something about that. I was ECD on this and helped develop the idea and drive it through. The case film is below.