Mastercard
My team is responsible for the Mastercard creative for the UK and much of Europe. As Group ECD I oversee the major projects and work closely on profile-raising global ideas.
My favourite piece of work so far. A hopeful for Cannes 2025, and Campaign voted the first ad in the series as one of their Top 5 Print Ads of 2024. A lovely reimagining of the meaning of the iconic Mastercard logo, to show new audiences all the places in culture where Priceless happens. Cannes board and case film below.
We were delighted to be a double-winner at Cannes 2024 for ‘Inclusive By Design’, showcasing how Mastercard’s creative strategy and effectiveness over the last 5 years has been dedicated to and transformative for inclusivity.
Our recent Debit campaign built further on our long-running brand platform of Priceless.
And the main campaign Social film.
This is some of our campaign for the 2023 Rugby World Cup in France. A pan-European campaign that ran in Outdoor and Social and on TV. Some of the posters...
And lastly a taster of the huge amount of work we do every year for the sponsorship of The BRITs.
