Rennie Wind
What do you do when a client asks you to create a campaign for a new product that helps stops people farting? You crack one out. A dream brief, for a UK-wide, Social-first campaign for a brand that does humour. The thinking helped stop this becoming the obvious letting-one-go-in-a-lift. Who gets the blame all too often for our posterior indiscretions? That’s right, the dog.
Starting with the three hero films that ran on all major social platforms but went down so well we put them on Cinema and Connected TV too.
We staged a live protest opposite the Houses of Parliament where the dogs took to the streets, and we made a spoof news film about it.
And we spread the word to other slighted mutts (and their owners) with this bespoke OOH campaign with a big (well, actually a small) difference. These were the posters themselves…
But they didn’t run as ordinary OOH. We made bespoke, miniature billboard sites and placed them on dog-walking paths in parks. Then these clips ran on Social.
More executions in this campaign, including Audio, coming soon.